Source: Jacobin

Behind MrBeast’s Cold, Dead Eyes

Twenty-five years ago, someone like Jimmy “MrBeast” Donaldson would have had little to offer the world. His rise to global phenomenon suggests that virality is emptier than even pessimists thought possible.


YouTuber Jimmy “MrBeast” Donaldson has transmuted an unquenchable thirst for clicks into gold. (Illustration by Richard Chance)

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